Frivolous Web surfing may be a workplace faux pas, but there are cases where blog trolling isn’t a distraction from one’s job, but a part of it. After all, it’s important to know what’s happening in your industry, and in many city job sectors, there are blogs and other sites devoted to telling you what’s trending, tracking who’s up and who’s down and otherwise staying on top of the latest news and gossip.
If you’re a recent grad looking to break into one of those industries, whether it’s finance or fashion, publishing or p.r., it’s key to know what those must-read sites are — same for those on the bottom rungs looking to climb. Knowing the news, trends and even gossip driving your industry of choice can give you a significant leg up. And that’s not even to mention sites with industry-specific job boards.
With that in mind, we offer a rundown of must-read sites in eight of the city’s major industries. They’re read by those already at the top of their professions, and if you’re looking to get ahead, it may be time to follow suit.
Advertising
The industry’s leading trade publications, AdWeek and AdAge, keep Madison Avenue types in the loop through their Web offshoots. The former’s AdFreak blog casts a critical eye on the latest campaigns, lauding the good and burying the bad. Commercials, billboards, trailers and logos are all subject to editor Tim Nudd’s irreverent scrutiny.
On AdAge.com, readers can browse 15 blogs and online columns, each focused on a specific segment of the industry. They include the Big Tent, which homes in on diversity issues, and the Campaign Trail, which analyzes political ads. A mention on the site’s Creativity Pick of the Day section earns an agency 24 hours of bragging rights, says Owen Dougherty, chief communications officer at Grey Group.
“The creatives in the industry are constantly going there to see if their work has been posted,” he says. “Everyone wants their work seen there.”
Also on Dougherty’s reading list is AgencySpy, a blog under the Mediabistro umbrella that’s chock-full of industry scoops.
“It’s a bit more cheeky and irreverent than the traditional publications,” Dougherty says, adding that the site is quick to break news about company shake-ups and hirings and firings.
Fashion
Widely known as the most authoritative title in fashion, Women’s Wear Daily leaves no bit of industry news untouched on WWD.com. The site is often the first to break stories on notable hirings, firings, lawsuits and bankruptcies, also reporting heavily on industry parties, retail news and the financial side of the business. It posts job openings on its careers page (though positions in the notoriously tough-to-crack industry are still largely snagged through word-of-mouth referrals).
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Owen Dougherty, city job, major industries
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