By second 13 of Scarlett Johansson's new perfume commercial, I was certain it was a Saturday Night Live parody.
But no, it ends with a closeup shot of a bottle of perfume and a voice-over saying very seriously, "Dolce & Gabbana's The One."
What comes before it is a cross between a Jackie Mason routine and a press interview with Ava Gardner, conducted by Fozzy Bear.
"I had an Italian boyfriend once, his mother broke up with me." Pause. Smirk. "How do I know it was a lie? Because I read it in your newspaper." Cup curls. Check makeup. Retro-fied ScarJo rattles off hay-o after hay-o sprinkled with a few romantic notions. ("Music inspires me. Art inspires me. And so does the wind.")
Because it's a perfume commercial we're supposed to be enamored. Because it's ScarJo, who despite her blinding glamour, possesses a contemporary ironic affect, it all seems like a big joke about silly celebrities who star in silly perfume commercials.
As a result, it makes for an utterly captivating 82 seconds. But I'm still not sure if I'm laughing with the commercial or at it. Is it a joke?
Related:
Would you buy perfume from a star you hate?
Department stores ditch perfume sprayers
Scarlett's nude pics: let's stop blaming her
ScarJo's D&G makeup campaign
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